Product name
The name of our product is the "Toro Case." Toro in Spanish means bull which is a very tough animal, just like our case is going to be.
designers
Kevin Bassett
Kyle Kato
Liam Deck
Kyle Kato
Liam Deck
target consumer
We are targeting anybody who has an iPhone and wants to protect their valuables while protecting their phone at the same time. We are targeting this group of consumers because the iPhone 7 was one of the highest selling mobile phones of all time. The iPhone 7 sold around 17.4 million units by the first quarter of 2017. So our potential market is a lot larger for the iPhone 7 solution than it would be for other mobile phones.
design specifications
Durability and Maintenance/Service Life- This product is very durable as it includes a life long warranty if it breaks.
Global Environment- Our product does not release any toxic chemicals or fumes into our environment.
Product Life- There will be a new case for every new iPhone that comes out, but we are starting with the iPhone 7.
Size and Weight- Our product will be a little bulky but it is necessary to fit your valuables inside of.
Customer Needs- The customer needs a case to not only protect their phone but also their credit cards and money.
Performance- Our product must be shatterproof, have a lock that only opens through an app, and be virtually indestructible.
Target Cost- Our price for this product will be $100
Aesthetics- We have a very appealing logo and name for our case.
Materials- We need to get a lock and a case in order to create our product.
Safety Issues- The only safety issues would be if it got too hot and exploded.
Operating Environment- The ideal conditions for this product is a cool place. If it gets too hot it can overheat.
Ergonomics- It is going to be a little bulky but still easy to fit in one's hand.
Global Environment- Our product does not release any toxic chemicals or fumes into our environment.
Product Life- There will be a new case for every new iPhone that comes out, but we are starting with the iPhone 7.
Size and Weight- Our product will be a little bulky but it is necessary to fit your valuables inside of.
Customer Needs- The customer needs a case to not only protect their phone but also their credit cards and money.
Performance- Our product must be shatterproof, have a lock that only opens through an app, and be virtually indestructible.
Target Cost- Our price for this product will be $100
Aesthetics- We have a very appealing logo and name for our case.
Materials- We need to get a lock and a case in order to create our product.
Safety Issues- The only safety issues would be if it got too hot and exploded.
Operating Environment- The ideal conditions for this product is a cool place. If it gets too hot it can overheat.
Ergonomics- It is going to be a little bulky but still easy to fit in one's hand.